HRM Essay Example | Topics and Well Written Essays - 500 words - 4

HRM - Essay Example rocess are referrals of the employee, organization advertisement on job vacancies, direct sourcing, use of recruitment agencies, and organizing events to find suitable professionals for the job. Employee referral will involve the organization to identify qualified candidates from the existing ones within the organization. This approach will encourage the Human Resource Management to select and recruit the most qualified employees as per the organization requirements. This approach is very cost effective and efficient method of recruiting candidates. One of the most challenging factors of this approach is the balancing of diversity in the organization (Hayes and Jack, 2009). This is due to over dependant on the method of recruitment. It is understood that the direct contact between the candidate and the referral employee will enable them to increase their knowledge and will enable the candidate for the job to understand the organization better. Direct sourcing involves the talent management in the Human Resource Management to identify and assess qualified applicants. This process is done through proactive recruiting techniques. This approach will be performed by a professional recruiter who is supposed to define the sourcing (Jackson, Randall and Steve, 2011). This sourcing of the applicants will be achieved when the name, job title, job function and contact information for the likely candidate to be selected is determined by the applicant recruiter A recruitment agency is an outside organization from the one which is looking to recruit new staff employees. They match employers to employees. The reason for some organization to use the recruitment agencies is based on the time management of the organization. Recruiting right professionals for a job will require a lot of time and this makes some organization to consider looking for this alternative of recruitment agencies (Neider and Chester, 2003). It should be noted that every employee who is recruited through

Marketing Essay Example | Topics and Well Written Essays - 250 words - 51

Marketing - Essay Example Soon they automated Customer Service Representatives, also known as Relationship Managers or RM who interact with customers through ‘High Touch Integrated Customer Desktop’. Companies can retain their existing customers by giving them an unforgettable service experience, that’s what the management team of Juniper also did. In order to keeping customers as the first priority, it is necessary not only to implement a proper CRM program but also to build emotional bonding with customers. Emotional bonding is usually built by showing friendliness, empathy and courtesy while rendering services. These strategies can be much more effective than the conventional CRM technologies. Wallace states that the credit of their success goes to tight relationship between marketing department and customer service. Unlike other companies where marketing tactics are difficult to be understood by customers, Juniper product managers closely monitor their campaigns on regular basis and RMs provide feedback to the marketing campaign in order to enhance the productivity and performance of campaigns. The bottom line of this advice is that there must be close relationship between the customers and the marketing department of the relevant company. Implementing the strategy of being customer centred satisfied a large number of Juniper’s customers. Consequently, the company received the Number One position in ‘Gomez Advisors’ Internet Credit Card Scorecard’. The company got this reputable spot by providing timely and accurate response through e-mail and phone calls. According to Wallace, they do not impose a formal CRM program instead they try to instil the behaviour of valuing customers in the culture of their